Website Relaunch Checklist: 5 Steps Without Losing Rankings
A relaunch can cost you your Google rankings if important steps are missing. This checklist shows you what really matters.
A website relaunch is more than a new design. Without a clear plan, you quickly lose rankings, traffic and leads. This checklist covers the five steps that matter in every relaunch.
You can use this checklist yourself or get an offer from us for the full relaunch. We apply every one of these steps in our own projects.
Step 1: Take stock
List every URL on your current website that brings visitors or rankings today. Use Google Search Console and Google Analytics for this. This list is the base for every next step.
Step 2: Build a redirect map
Match every old URL to the right new URL. This is called a redirect map. Every old page gets a 301 redirect. This way Google keeps the value of the old page for the new URL.
Step 3: Save your content
Save every text, image and meta tag from your old website. Check closely which content ranks well and should stay on the new website. Good content is too valuable to lose in a relaunch.
Step 4: Technical testing before go live
Test the new website before it goes live. Check the redirects, the sitemap and the robots.txt file. A single mistake in the robots.txt file can remove your whole website from Google.
Step 5: Go live and monitor
Watch your rankings and your traffic closely for the first four to six weeks after go live. This way you catch problems early and fix them right away.
Real Numbers, Every Project.
Our Speed Standard
<1s
Our Speed Standard
Every website we build should load in under one second. That is our goal for every project.
No Developer Needed for Daily Content
0
No Developer Needed for Daily Content
You update texts, images and forms yourself. No developer, no ticket, no waiting.
Faster Time to Market
70%
Faster Time to Market
New pages and campaigns can go live up to 70% faster than with a typical CMS setup.
Our Lighthouse Target
95+
Our Lighthouse Target
We build every site with clean, semantic HTML5, aiming for a Google Lighthouse score of 95 or higher.
With Nexene, we got exactly the website that our brand deserves. The design is modern, unique, and perfectly reflects our values. The team not only understood our vision but also enriched it with many of their own creative ideas. The attention to detail is visible everywhere. I am incredibly proud of our new website and can recommend Nexene to anyone looking for something special.
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netconnect
Working with Nexene on our website relaunch was a very pleasant and professional experience from start to finish. We worked as equals, the team contributed their own ideas and responded quickly and solution-oriented, even when things got more intense towards the end. It was a collaboration that I would repeat anytime.
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Product Marketing Manager, Goldright
...Our expectations regarding design and functionality were high, but they were exceeded in every respect! Incredibly dedicated and always friendly, even with the hundredth question or change. Thank you very much for the outstanding product that brings us great joy every day! :-) We are already looking forward to the upcoming collaboration and to many more exciting joint projects! Absolute recommendation!
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Head of Logistics, AMB Logistics
Stop burning margins on legacy tech debt. Verify your fit in 15 minutes.
We systematically protect our execution standards by strictly limiting our quarterly capacity based on project scope. Let's check if your digital requirements match our technical framework.
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Technical Core Stack
NEXT.JS ARCHITECTURE
CERTIFIED STORYBLOK PARTNER
CRM & DATA AUTOMATION
AI SEARCH VISIBILITY (GEO)
EAA COMPLIANCE AUDITED
ZERO TEMPLATE RESTRICTIONS