Headless Websites for Corporate Groups
One platform for every brand and location. Each company gets its own website, and your team manages it without waiting on IT for every change.
Grown corporate groups often have grown websites: one per brand or company, built at different times on different systems. A new logo or a changed privacy notice then means touching every site one by one.
A headless CMS separates content from presentation. The content lives in one place and the websites pull it from there. This guide explains what that means for a group with several brands, locations and languages, and when it doesn't pay off.
What does headless mean for several brands?
With a classic CMS, content and design are tied together. With a headless CMS like Storyblok, your team only manages content, and a custom frontend, in our case usually built with Next.js, turns it into the website. The same frontend can serve several websites. Each brand gets its own colors, logos and content, while the technical base is the same for all.
Where classic systems reach their limits in groups
Anyone running several websites on WordPress often maintains several installations, each with its own plugins and updates. Every installation is its own construction site for security and speed. With a headless setup there is one codebase and one CMS. Updates and improvements reach all brands at the same time.
One design system, many brand looks
We build a shared library of building blocks such as headers, teasers, forms and contact areas. Each brand uses these blocks in its own look. Your team assembles a new page from existing blocks without a developer. If one brand needs a new block, all the others can use it afterwards.
Roles and approvals per company
In Storyblok you can assign roles and access per area. The team of one company edits only its own website, while corporate communications sees everything. Approvals decide who may publish. We set this up with you to match your organization.
Several languages and markets
Content can be managed per language in the same CMS. You decide for each page whether it applies to the whole group or only to one location. Each language version gets its own URL, which keeps the sites clean for search engines.
SEO: every brand for its own search terms
Next.js delivers pages rendered on the server, which helps load time and findability. Every page has fields for title, meta description and structured data, so each brand can rank for its own search terms instead of competing with its sister companies.
When headless doesn't pay off for a group
If your group has two small websites that rarely change, a builder like Framer is usually the leaner choice. We compare both in our guide Framer or WordPress. Headless pays off when several brands, languages or teams come together and you need the same building blocks more than once. We tell you honestly in the intro call whether that applies to you.
How we approach it
We start with an inventory: Which websites exist, which content belongs to the whole group and which to a single brand? Then we define building blocks, roles and languages, build the first brand and bring the others over step by step. We agree on scope and a fixed price before we write the first line of code.
What you can count on
Our Lighthouse Target
95+
Our Lighthouse Target
We build every site with clean, semantic HTML5, aiming for a Google Lighthouse score of 95 or higher.
No Developer Needed for Daily Business
0
No Developer Needed for Daily Business
You manage texts, images and pages yourself. No ticket, no waiting.
Minutes to a first answer
15
Minutes to a first answer
In a free intro call we tell you what we would build for your group.
With Nexene, we got exactly the website that our brand deserves. The design is modern, unique, and perfectly reflects our values. The team not only understood our vision but also enriched it with many of their own creative ideas. The attention to detail is visible everywhere. I am incredibly proud of our new website and can recommend Nexene to anyone looking for something special.
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netconnect
Working with Nexene on our website relaunch was a very pleasant and professional experience from start to finish. We worked as equals, the team contributed their own ideas and responded quickly and solution-oriented, even when things got more intense towards the end. It was a collaboration that I would repeat anytime.
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Product Marketing Manager, Goldright
...Our expectations regarding design and functionality were high, but they were exceeded in every respect! Incredibly dedicated and always friendly, even with the hundredth question or change. Thank you very much for the outstanding product that brings us great joy every day! :-) We are already looking forward to the upcoming collaboration and to many more exciting joint projects! Absolute recommendation!
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Head of Logistics, AMB Logistics
What is a headless website?
What is a headless website?
With a headless website, content and presentation are separate. Your team manages content in a headless CMS like Storyblok, and a custom frontend, for example built with Next.js, displays it as a website. That way the same content base can feed several websites.
When does a headless website pay off for a corporate group?
When does a headless website pay off for a corporate group?
When several brands, companies, locations or languages come together and you need the same design and content blocks more than once. For one or two small websites, a builder like Framer is usually the leaner choice.
Do all brands need the same design?
Do all brands need the same design?
No. The brands share building blocks and technology, but each gets its own colors, fonts, logos and content. How much the brands have in common is something we define with you.
Can we move our existing websites step by step?
Can we move our existing websites step by step?
Yes. We start with one brand and bring the others over afterwards. The other websites keep running until it is their turn.
Who manages the content after launch?
Who manages the content after launch?
Your team. You edit texts, images and pages in the CMS without a developer. Roles decide who may edit and publish which website.
What does a headless website for a group cost?
What does a headless website for a group cost?
There is no flat price, because the number of brands, languages and connected systems decides the effort. We agree on scope and a fixed price before we write the first line of code. In a free 15-minute call we tell you what we would recommend for your group.
Is a headless website good for SEO?
Is a headless website good for SEO?
Yes, if it is built properly. Next.js delivers pages rendered on the server, and every page has fields for title, meta description and structured data. Clean URLs and redirects matter when you move an existing site.
Several brands, one platform? We clarify that in 15 minutes.
Tell us which websites your group runs today, and we will tell you what we would do.
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Technical Core Stack
NEXT.JS ARCHITECTURE
CERTIFIED STORYBLOK PARTNER
MULTILINGUAL PAGES
ZERO TEMPLATE RESTRICTIONS