[ 01 ]
2024
Brand Strategy
Visual Identity
Web Design
TPI Technology has developed an injection technology that fundamentally changes magnesium die casting - more sustainable, safer and more flexible than anything the market has seen before. But the external perception hadn't kept pace with the innovation. We developed a strategic brand positioning, a visual identity and the web design for TPI - so that a technology transforming the industry is perceived accordingly.
Visit the website: tpi-technology.com →
TPI Technology is based in Styria, Austria, and has developed a Thixotropic Piston Injection technology that elevates magnesium die casting to a new level in terms of sustainability, worker safety and cost efficiency. The technology is real, the advantages measurable – but the brand didn't reflect this competitive edge.
The challenge was fundamental. TPI operates in a highly specialized B2B market where technical excellence alone isn't enough. International decision-makers - from automotive to aerospace - need to understand at first glance why this technology matters and why TPI is the right partner for it. What was missing was a clear brand positioning that translates the technological advantage into a compelling, accessible story. At the same time, TPI needed a visual identity that builds trust in an industrial environment and stands out from the grey mass of generic industry appearances.
TPI didn't need a redesign. TPI needed a strategic repositioning – from brand strategy to digital presence.
We delivered an end-to-end brand process for TPI Technology - from strategic positioning through visual identity to the finished web design.
In the brand strategy phase, we sharpened the core message together with the TPI team: "The future of magnesium is here." No technical jargon, but a clear promise that international decision-makers can immediately grasp. The positioning translates the five key advantages of the technology - sustainability, flexibility, tonnage, cost efficiency and worker safety – into language that reaches not only engineers but also C-level executives.
The visual identity conveys what TPI stands for: precision and innovation. From the logo to the color palette to the typography, we developed a system that feels professional in every context - whether on the website, in product brochures or at international trade fairs.
The web design makes the technology tangible: a clear site architecture that guides visitors from the core message through the product family to the contact form, supported by video content and technical visualizations that make complex processes accessible.
For TPI, this means: a brand that makes their technological advantage visible and builds trust internationally - with exactly the decision-makers who sign off on multi-million investments in new casting processes.
