TPI Technology

World-class technology.
Invisible brand.

TPI Technology is based in Styria, Austria. Its Thixotropic Piston Injection technology takes magnesium die casting a big step forward in sustainability, worker safety and cost efficiency. The technology is real and the advantages are measurable, but the brand didn't show it.

TPI works in a very specialized B2B market where good technology alone isn't enough. International decision-makers, from automotive to aerospace, need to see at first glance why the technology matters and why TPI is the right partner. TPI lacked a clear brand positioning that turns the technical advantage into a story people understand. It also needed a visual identity that builds trust in an industrial setting and stands out from the grey mass of generic industry appearances.

TPI needed a new positioning, from brand strategy to digital presence.

Strategy, identity and design.
One clear line.

We took TPI Technology through the whole brand process: positioning, visual identity and the finished web design.

In the brand strategy phase, we sharpened the core message together with the TPI team: "The future of magnesium is here." No technical jargon, just a clear promise that international decision-makers get right away. The positioning puts the five key advantages of the technology (sustainability, flexibility, tonnage, cost efficiency and worker safety) into language that reaches engineers and C-level executives alike.

The visual identity stands for precision and innovation. From the logo to the color palette to the typography, we built one system that works on the website, in product brochures and at international trade fairs.

The web design makes the technology tangible: a clear site architecture that leads visitors from the core message through the product family to the contact form, with video and technical visualizations that explain complex processes.

For TPI, this means a brand that shows its technological advantage and builds trust internationally, with exactly the decision-makers who sign off on multi-million investments in new casting processes.