PeFlo Entfeuchtungstechnik

Selling consultation-heavy
products online.

PeFlo sells products nobody buys on impulse: decentralized ventilation systems, dehumidifiers, construction dryers and measurement systems. Before buying, customers have to understand their problem, find the right product category and trust the seller. So far that happened in personal consultations. It works, but it doesn't scale.

We had two jobs. First, a brand that shows competence and trust in a technical niche market. PeFlo is a consulting company that also sells, and nothing like an interchangeable Amazon reseller. Second, a shop that carries this consultation online: customers need to know whether they need a long-term ventilation solution or acute drying before they put a product in the cart. Standard shop systems can't do that.

An off-the-shelf shop wouldn't do. PeFlo needed consultation and purchase in one place.

Consultation meets e-commerce.
A shop that sells and explains.

We built PeFlo's brand and shop in one go, from strategy to go-live.

The brand strategy positions PeFlo as Austria's expert for moisture protection: a consultant who finds the right solution for each problem, more than a product seller. The visual identity follows that. It looks professional and trustworthy and stays approachable, which a shop for end customers needs.

The shop runs on Next.js and Crystallize. We are an official Crystallize partner agency, and the headless commerce system ties product data, content and shop logic together. It includes a product finder that asks a few questions and leads customers to the right solution before they buy. Health information, application areas and customer reviews sit right in the buying process instead of in a separate blog.

PeFlo manages products, content and categories on its own, without technical dependencies.

For PeFlo this means a sales channel that scales its consulting expertise and guides customers from first contact to the order.