[ 01 ]
2025
Brand Strategy + Visual Identity
Design
Development
Nxplay accompanies sports organizations and their ecosystems through change – from strategy and transformation to organizational design and leadership. Founded by a team with C-level experience in media, technology, and top-level sports, the company needed a brand and a digital platform that conveyed this aspiration from day one. We built nxplay from brand strategy to visual identity to the finished website completely.
To the website: nxplay.eu →
Nxplay was born out of a clear conviction: Sport is facing a fundamental change—due to digitalization, streaming, new target groups, and increasing demands for sustainability and diversity. The three founders together bring decades of experience in international corporate management, sports psychology, and sustainable transformation.
What was missing was everything visible. No name, no visual system, no website – and thus no way to convey one's positioning externally. The challenge: to create a brand that makes a complex, strategic consulting offering tangible without oversimplifying it. One that appeals to both C-level decision-makers in sports federations and innovative startups in the sports business. And one that conveys the level at which this team operates from the first contact.
We didn't treat nxplay as a website project, but as brand building. The process began with the brand strategy: What does nxplay stand for? What attitude does the brand convey? How does it set itself apart in a market dominated by classic management consultancies?
From these responses, we developed a visual identity that combines dynamism and substance. The design focuses on a reduced aesthetic, strong typography, and targeted accents—not a run-of-the-mill consulting style, but a distinctive signature that can be recognized at every touchpoint.
The website translates this identity into a digital platform that makes what nxplay does immediately tangible: The megatrends in the sports business are visually supported with concrete numbers, the consulting disciplines are clearly structured, and the team is presented in such a way that experience and expertise are convincing at first glance.
Technically, the site relies on Next.js and Storyblok – this allows the nxplay team to independently add content, case studies, and news without needing a developer for every change. For a young company that is quickly evolving, this is crucial: The website grows with them instead of lagging behind.
The result: A brand that appears from day one as if it has been on the market for years – and a platform that is ready for whatever comes next.
