nxplay

Three strong minds.
No brand yet.

nxplay started from a conviction: sport is changing fundamentally through digitalization, streaming, new target groups, and growing demands on sustainability and diversity. The three founders bring decades of experience in international business management, sports psychology, and sustainable transformation.

What was missing was everything visible. No name, no visual system, no website, so no way to show their positioning to the outside. The task was a brand that makes a complex consulting offer tangible without simplifying it. It had to speak to C-level decision-makers in sports associations and to startups in the sports business, and show from the first contact the level this team works at.

From strategy to the last pixel.

We treated nxplay as brand building. We started with the brand strategy: What does nxplay stand for? What stance does the brand take? How does it set itself apart in a market dominated by traditional consulting firms?

From the answers we developed a visual identity that has both energy and substance: minimal, with strong typography and a few targeted accents. It does not look like generic consulting, and you can recognize it at every touchpoint.

The website puts this identity on screen and shows right away what nxplay does. The megatrends in sports business are backed with concrete numbers, the consulting disciplines are clearly structured, and the team is presented so that experience and expertise show at first glance.

The site runs on Next.js and Storyblok, so the nxplay team can add content, case studies, and news themselves, without a developer for every change. For a young company that develops quickly, this matters: the website grows with them instead of lagging behind.

The result: a brand that looks like it has been on the market for years from day one, and a website that is ready for what comes next.