[ 01 ]
2025
Brand Strategy
Visual Identity
Web Design
Web Development
Nxplay accompanies sports organizations and their ecosystems through change – from strategy and transformation to organizational design and leadership. Founded by a team with C-level experience in media, technology, and top-level sports, the company needed a brand and a digital platform from day one that conveyed this ambition. We completely built nxplay from brand strategy to visual identity to the finished website.
To the website: nxplay.eu →
Nxplay was born from a clear conviction: Sport is facing a fundamental transformation due to digitalization, streaming, new target groups, and increasing demands for sustainability and diversity. The three founders together bring decades of experience in international business management, sports psychology, and sustainable transformation.
What was missing was everything visible. No name, no visual system, no website – and thus no way to convey one's positioning externally. The challenge: to create a brand that makes a complex, strategic consulting offering tangible without simplifying it. One that appeals to both C-level decision-makers in sports associations and innovative startups in the sports business. And one that conveys the level at which this team operates from the very first contact.
We did not treat nxplay as a website project, but as brand building. The process began with the brand strategy: What does nxplay stand for? What stance does the brand convey? How does it differentiate itself in a market dominated by traditional consulting firms?
From these answers, we developed a visual identity that combines dynamism and substance. The design focuses on a minimalistic aesthetic, strong typography, and targeted accents—not just a generic consulting look, but a distinctive style that can be recognized at every touchpoint.
The website translates this identity into a digital platform that immediately makes tangible what nxplay does: The megatrends in the sports business are visually supported with concrete numbers, the consulting disciplines are clearly structured, and the team is presented in such a way that experience and expertise convince at first glance.
Technically, the site is based on Next.js and Storyblok—allowing the nxplay team to independently add content, case studies, and news without needing a developer for every change. For a young company that is rapidly evolving, this is crucial: The website grows with them instead of lagging behind.
The result: A brand that appears to have been in the market for years from day one – and a platform that is ready for whatever comes next.
