[ 01 ]
2025
Design
Web Development
Goldright has been developing software for Master Data Management for over 20 years, used by companies like Grawe, Bühler Group, and THÜGA. When the company strategically repositioned itself in 2022 with the new Enterprise Suite, it needed a digital platform that reflects this ambition. We designed and developed a completely new website for Goldright - from design to information architecture to technical implementation with Next.js and Storyblok.
To the website: goldright.com →
Goldright had fundamentally evolved. From a specialized master data platform, it had become the Goldright Enterprise Suite—a comprehensive solution for Master Data Management, Identity Management, and organizational data, used by corporations in the energy, insurance, and industrial sectors.
The existing WordPress website did not tell this story. The structure was tailored to the old service portfolio, the content did not reflect the new positioning, and every change was an effort: Even small text adjustments required technical effort and cost the team valuable time - time that would be better invested in product development and customer support.
For a company that advises enterprise clients and sells complex software solutions, this was a specific business problem: The website could neither depict the depth of the product portfolio nor convey the trust that decision-makers in corporations expect.
Together with the Goldright team, we designed the new website from scratch - with the goal of clearly and convincingly presenting the evolved product landscape without burdening the visitor with complexity.
In the first step, we restructured the information architecture: Each solution – from Master Data Management to Identity Management to Organizational Data – has its own product page with a clear structure. Visitors immediately find the area that matches their use case and are specifically guided towards making contact.
The design emphasizes clarity and seriousness—suitable for a company that operates on equal footing with large corporations. No visual noise, but rather a calm, professional aesthetic that builds trust and directs attention to what is essential: the solution and its added value.
Technically, we built the website on Next.js and Storyblok. The crucial advantage for Goldright: The team now independently manages content through the visual editor—new blog posts, case studies, or product updates go live without the need for a developer to intervene. What used to take days, the team now accomplishes in minutes.
The result: a digital platform that shows Goldright as the company is today—and is flexible enough to grow with every new product and every new market.
