Goldright

A product on an enterprise level.
A website that doesn't keep up.

Goldright had grown. What started as a specialized master data platform had become the Goldright Enterprise Suite, covering Master Data Management, Identity Management and organizational data. Corporations in energy, insurance and industry use it.

The old WordPress site didn't show that. Its structure fit the old service portfolio, the content didn't match the new positioning, and every change took effort. Even small text edits needed technical help and ate team time that belonged in product development and customer support.

For a company that advises enterprise clients and sells complex software, that was a real problem. The site couldn't show how much the product covers, and it didn't give decision-makers in corporations the trust they look for.

A website that grows
with the company.

Together with the Goldright team, we designed the new website from scratch. The goal: show the grown product range clearly, without handing the complexity to the visitor.

First we restructured the information architecture. Each solution, from Master Data Management to Identity Management to Organizational Data, has its own product page with a clear structure. Visitors find the area that fits their use case and are guided to get in touch.

The design is clear and serious, which fits a company that works with corporations on equal footing. There is no visual noise. The look is calm and professional, builds trust and keeps attention on the solution and what it offers.

We built the site on Next.js and Storyblok. The big gain for Goldright: the team now manages content on its own in the visual editor. New blog posts, case studies or product updates go live without a developer. What used to take days now takes minutes.

The result is a website that shows Goldright as it is today and can grow with every new product and market.