Misssoapie
2025
Miss Soapie is a Graz-based soap manufactory by Mag. Dr. Ute Wölfler. Handmade, cold-processed soaps, vegan and palm oil-free. Her existing WordPress/WooCommerce shop had reached its limits: slow, error-prone and a constant source of stress when managing products. We delivered a complete relaunch for Miss Soapie: a clean, modern web design and a new e-commerce platform on Shopify, so Ute can focus on her craft, not her website.
To the website: www.miss-soapie.at
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When technology holds
back craftsmanship.
Ute Wölfler handcrafts every soap herself. In small batches, with organic oils and without palm oil. The products are premium quality, the customer reviews speak for themselves. But the WordPress/WooCommerce online shop told a different story: slow loading times, cumbersome product management and a design that reflected neither the quality of the soaps nor the philosophy behind them.
The challenge was clear. Ute is a soap maker, not a web developer. Yet her old system constantly demanded technical intervention. Uploading product images, managing variants, processing orders: every task was a battle against the system. At the same time, the online shop wasn't doing the brand justice. Miss Soapie stands for craftsmanship, sustainability and attention to detail. The digital presence communicated none of that.
Ute didn't need another WordPress fix. She needed a platform that works as intuitively as her craft.
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New look, new platform.
Zero headaches.
We conceived and delivered a complete relaunch for Miss Soapie. From web design to the finished Shopify platform.
The new design gives the brand the face it deserves: clean, premium and as personal as the soaps themselves. Product photography takes center stage, and the philosophy behind the manufactory, sustainability, craftsmanship, organic quality, is felt from the very first scroll. Instead of visual clutter, a clear structure guides visitors from the homepage through product categories to checkout.
The migration from WordPress/WooCommerce to Shopify fundamentally changed Ute's day-to-day operations. Adding products, swapping images, managing orders - everything now works intuitively without any technical know-how. No plugin chaos, no update conflicts, no dependence on external developers for everyday tasks.
The impact extends beyond the website: since the relaunch, the new professional presence has opened doors to business relationships that simply wouldn't have been possible with the old shop.
For Ute, this means: a digital presence that showcases her soaps as beautifully as they deserve - and a platform she can manage herself, instead of fighting against it.
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